Jason Taylor looked at the camera and shrugged. What could he do? Skating champion Kristi Yamaguchi (with partner Mark Ballas) had just received her second 30 out of 30 on Monday's Dancing with the Stars, making it impossible for Taylor and partner Edyta Sliwinska to match their fellow finalist's performance.
Call it brilliant self-mockery, call it cheesy exploitation, call it the ultimate McLuhanesque moment. Whatever you call it, the GoDaddy.com ad during Sunday's Super Bowl should mark the beginning of the end of the national obsession with the telecast's commercials.
NFL owners have voted unanimously to opt out of the current labor contract after the 2010 season.
